What is local SEO?
Local SEO is the optimization of a website and online business listings for better local search results. Think of it as an evolution of SEO. It offers results based on the search user's location.
For example, if someone performs a Google search for 'spa' on their phone in Seattle, then they will see a map of Seattle results closest to them followed by a listing of the most popular sites. The spas that have a local SEO strategy will likely show up on the map and the list with all the rest remaining hidden from view on the second page or lower.
Local SEO is essential for small business
So local SEO is about reaching more customers but there are some more specific reasons why small business owners and managers should consider a local SEO strategy.
1. Reach more local customers
Local results highlight helpful information for users including location, hours, photos, and reviews. For small businesses that show up in these top results this means added visibility and more potential customers.
2. Promote specific products and services
More than just your business name, local SEO can help drive awareness of your products and services. For instance, with the right local SEO strategy a dentist in Seattle could make sure their website is a high-ranking result for all searches in Seattle for 'cavity fillings' or 'teeth whitening'.
3. Put your business on the map
This can help search users realize that your business may be just a few blocks away. You can even include strategies to attract users that may be searching from nearby businesses, attractions, or parks.
4. Keep up with mobile devices
Local SEO will help your business show up in more phone searches. In fact, local searches lead 50% of mobile visitors to visit stores within one day according to Google research.
5. Build credibility
When Google shows your business listing in local results it provides quick access to reviews. This is important to search users as 91 percent of 18-34 year old consumers trust online reviews as much as personal recommendations according to a 2018 Brightlocal Local Consumer Review Survey.
Get started today
Whether you are considering a local SEO strategy or already running one, we can help make sure it gets results. Find out more about our solutions.